To provide helpful information to women preparing for their breast screening, mammography or biopsy. To this end, the hospital wanted to take an approach that was non-traditional, creative, light-hearted, yet informative.
We developed the “Bosom Buddy” campaign that focused on the diagnostic imaging professional as the Heroine. A character that could be called upon to answer any questions a women might have prior to their appointments. In addition, a traditional information campaign called “Ask The Doctor” was created which featured physicians in the field providing additional clinical information.
- Creative Direction: Concepts, Treatments, Storyboards
- Art Direction: Sets, Props, Costumes
- Project management
- Casting and talent management
- Location scouting and permits
- Filming and crew management
- Editing and motion graphics
- Audio production
- Packaging
